About the Project:

Dewkon Realtors is a real estate and asset management company based in Lagos state and owned by Kehinde Sodeinde. They provide a range of real estate services, including property sales, listing, property management,

Timeline: 2022

Roles: Marketing

Objectives

• Increase brand awareness and establish Dewkon Realtors as a trusted resource for buying and selling properties.
• Generate high-quality leads through targeted online marketing campaigns.
• Improve website traffic and engagement through effective SEO and PPC strategies.
• Drive conversions and sales through data-driven performance marketing tactics.
• Craft compelling copywriting that resonates with target audiences.

Strategies & Execution

1. SEO Optimization & Website Traffic Growth

To enhance Dewkon Realtors' online presence, I implemented a targeted SEO strategy:

• Conducted keyword research and optimized website content for high-ranking local search terms.
• Improved on-page SEO, including metadata, structured data, and mobile optimization.

📈 Results: Achieved a 70% increase in organic traffic within six months, ranking for top real estate keywords in Lagos.

2. PPC Advertising for Lead Generation

I developed and managed Pay-Per-Click (PPC) campaigns across Google Ads and social media platforms: