About the Project:

LOMI is a faith-based non-profit organization (NGO) founded by Pastor Lawrence Oluwadare in late 2022. LOMI's mission is to alleviate hardship and empower individuals by providing essential relief programs to those in need.

Timeline: 2022-2024

Roles: Marketing

Objectives

• Increase awareness of LOMI's mission and relief programs.
• Enhance accessibility to LOMI's services through a user-friendly website.
• Develop engaging content to connect with potential donors and volunteers.

My Contributions

• SEO Optimization: I implemented strategic search engine optimization (SEO) techniques to improve LOMI's website visibility in search engine results. This ensures that individuals seeking relief resources can easily discover LOMI's services.
• Website Development: I developed the website and its content sections using WordPress.
• Content Creation: I spearheaded the creation of engaging content, including impactful video testimonials, mail copy, and informative website copy. This content effectively communicates LOMI's mission and the positive impact of its relief efforts, fostering a deeper connection with potential donors and volunteers.
• Email Marketing Campaigns: I designed and executed targeted email marketing campaigns to nurture relationships with potential donors and keep them informed about LOMI's ongoing initiatives.

Tools

• SEO Optimization Tools: Google Search Console, Yoast SEO.()
• Website Development Tools: WordPress
• Video Editing Software: After Effects, Filmora
• Email Marketing Platform: Mailchimp.