About the Project:

Onoya is a gig-matching platform specifically designed to connect students with suitable job and gig opportunities companies/clients offer. It tackles the challenges faced by both sides of the equation: students struggling to find relevant work and companies seeking affordable, reliable student talent. I joined Onoya in 2024, as a founding team member with a combined marketing and design experience, to contribute to their mission of creating a win-win solution.

Timeline: 2024

Roles: Marketing & Design

Team Members: 1 PM + 4 Engineers

Objectives

• Design a user-friendly and intuitive platform for seamless student-company connections.
• Develop a comprehensive GTM strategy to reach target audiences (students & companies).
• Craft compelling marketing materials to attract both students and companies to the platform.

Strategies & Execution

1. Market Research & Positioning

To craft Onoya’s unique value proposition, I conducted in-depth market research:

• Analyzed student gig economy trends to identify pain points.
• Mapped out competitor offerings to position Onoya’s differentiators.
• Developed user personas for both students and businesses to refine messaging.

📈 Impact: Positioned Onoya as the most user-friendly and reliable platform for student gigs, leading to early user sign-ups before launch.

2. Go-To-Market Strategy (GTM)

I spearheaded the GTM strategy, defining key channels and engagement tactics: